Rose Tero is the driving force behind Formula’s SEO strategy, bringing a wealth of experience, analytical expertise, and creative thinking to her role as Senior SEO Strategist. With a background rooted in B2B digital marketing, Rose understands how to craft tailored strategies that not only meet, but exceed, client objectives. Her approach combines technical knowledge with a strategic mindset, ensuring that every SEO campaign she leads delivers meaningful, measurable results for Formula’s hospitality clients.
Passionate about the ever-evolving world of search, Rose is constantly refining her techniques and staying ahead of digital trends. Her curiosity and commitment to innovation — especially in areas like AI and automation — allow her to design strategies that keep Formula’s clients at the forefront of digital growth.
My Role at Formula
As Senior SEO Strategist, Rose is responsible for developing and implementing SEO strategies that drive organic visibility, traffic, and ultimately, business growth for hotel brands. She blends traditional best practices with cutting-edge approaches, ensuring that each client’s digital presence is both technically sound and strategically positioned.
Rose is known for her sharp analytical mind, her ability to translate complex SEO concepts into clear, actionable plans, and her deep care for achieving the best possible outcomes for clients. Whether she’s optimising a site’s technical foundations or creating a roadmap for long-term organic success, Rose brings precision, passion, and creativity to every project.
Career Highlights
Rose’s career highlights include crafting successful B2B SEO campaigns, pioneering innovative AI-driven strategies, and delivering consistently high-impact results for a diverse range of clients. Her expertise across content optimisation, technical SEO, and strategic planning has helped brands significantly improve their search rankings and digital footprint.
At Formula, her work plays a key role in the agency’s ability to offer full-service digital marketing solutions that are not only creative but built on a strong foundation of organic growth.
Outside of Work
Outside the world of SEO, Rose is a dedicated lifelong learner. She loves immersing herself in podcasts and books that expand her knowledge across marketing, business, and culture. Having lived in France, she brings a global perspective to her work, and she’s currently challenging herself to learn Spanish — a testament to her passion for continuous growth.
At home, Rose enjoys quiet moments with her two beloved cats, finding balance between the fast-paced world of digital strategy and the slower, grounding pleasures of reading and reflection.
Quick Fire Q&A
- Favourite downtime activity: Curling up with a good book and her two cats.
- Languages she’s learning: Spanish (to add to her time living in France!).
- What fuels her work: A passion for strategy, innovation, and never-ending curiosity.
