We get aspiring hotel brands the growth they deserve.

We believe in hotel brands that set new standards in hospitality.

The innovators that value guest experience above all else.

The defiant ones that choose to compete with the global giants.

Formula is the digital growth agency for pioneering, unconstrained hotel brands.

What makes Formula so different?

20 Clients Max

Every client gets 100% of our focus

No Juniors

We’re a team of senior, experienced professionals

The Hotel Growth Formula

Our unique strategy designed for the age of the ‘messy middle’

Our clients

Some of the aspirational brands we’ve worked with…

Testimonials

Don’t just take our word for it. Hear directly from the people who matter most—our clients...

Berwick Lodge

Simone Parkinson

Marketing Manager

Formula feel like a true extension of our team; there whenever we need anything. They are a fountain of knowledge for us and take the time to nurture and empower us with that knowledge. Thanks to Formula, we understand our business better than ever.

Your Place Hotels

Ellie Steele

Group Marketing Manager

Initially, Formula took the time to really understand us and our business. Five years on, they are a true extension of our team, offering consistent support and access to their expertise. We feel valued and prioritised as a client and they are always reachable and friendly. Formula have gone way beyond expectation.

Native by Numa

Ranie Saidi

Marketing Director

Our website revenue doubled since working with Formula which is amazing. Formula spent time to understand what we needed and came up with bespoke ideas to suit us. The team are really flexible and humble, they have been part of our journey with us. Having an agency who work very closely with you, who you can fully rely on, and who are able to achieve your objectives, is so important.