About Charlotte Thomas
Senior Client Lead
Charlotte brings over 15 years of top-tier agency experience to Formula, leading strategic and creative work across brands like The Glenlivet, Hotels.com, American Airlines, and Campo Viejo. As our Senior Client Lead, she combines commercial sharpness with calm, clear communication – making complex projects feel seamless.
Having worked at industry heavyweights including Forsman London, VCCP, Havas, and Three UK’s in-house team, Charlotte knows what it takes to deliver standout results on global campaigns and multi-market rebrands. But despite working with global giants, she’s happiest in a small yet mighty team like ours – where she can roll up her sleeves, make a real impact and be part of it all, not just a cog in the corporate machine.
My Role at Formula
As Senior Client Lead, Charlotte works closely with clients to really understand their business and deliver projects to achieve results that drive their businesses forward. She supports clients through all stages of the process, acting as a key agency partner and an extension of their team.
Known for her infectious energy and commercial thinking she’s well positioned to support clients in growing their businesses whilst also maintaining a positive work environment and culture.
Career Highlights
Charlotte’s career has been underpinned by her many years of client services, working to build long-term trusted relationships with her clients and delivering best in class campaigns. She has learnt the need for creative excellence and strategic rigour to deliver results for teams and her clients. She also understands the importance of nurturing a collaborative working environment and brings an upbeat energy to the team to create an environment where people thrive.
Outside of Work
Outside of the office, Charlotte’s energy doesn’t stop – her favourite pastime is getting lost in nature and the woods with her family or setting herself new learning challenges. Her warm, focused approach makes her a natural fit for Formula and a trusted partner for every client she supports.
Quick Fire Q&A
What’s one thing every successful client relationship needs?
Mutual trust – and a shared sense of humour helps too.
What keeps you energised outside the office?
Long walks in the woods with my family and always learning new skills – including a recent coaching diploma.
Biggest lesson from 15+ years in client services?
Creative work only lands if the process is clear, collaborative and commercially sharp.
