Aleks Okolo is the heart and soul of Formula’s client services team. Originally from Lithuania, Aleks brings a unique blend of passion, strategic insight, and genuine care to every client relationship she nurtures. With a strong background in brand marketing and an insatiable thirst for knowledge, she approaches each project with energy, curiosity, and an unwavering commitment to delivering the best possible outcomes.
Fluent in five languages, Aleks has a natural talent for building connections across cultures and industries. Her multilingual ability enhances her work with a diverse range of hospitality clients, and her enthusiasm for continual learning ensures she always stays ahead of the latest marketing trends. Whether supporting a new campaign launch or solving a complex challenge, Aleks is a true partner to her clients — bringing warmth, professionalism, and strategic thinking to everything she does.
My Role at Formula
As Senior Account Manager, Aleks is a trusted advocate for Formula’s clients. She’s often the first point of contact, guiding projects from inception to completion with a thoughtful, client-first approach. Her focus is on building strong relationships, understanding each client’s unique needs, and collaborating closely with the internal team to deliver solutions that drive real results.
Known for her ability to anticipate issues before they arise and her commitment to making things work well for everyone involved, Aleks embodies Formula’s client service ethos: warm, professional, and solutions-driven. Her role is pivotal in ensuring that every client feels heard, valued, and supported throughout their partnership with Formula.
Career Highlights
Aleks’s career is built on a foundation of brand marketing expertise and a dedication to expanding her skills across the digital landscape. Her proactive approach to learning — whether from colleagues, clients, or industry literature — has helped her grow into a truly strategic Senior Account Manager. At Formula, Aleks plays an essential role in delivering campaigns that not only meet client expectations but consistently exceed them.
Her ability to blend strategic marketing knowledge with a genuine passion for service has made her an indispensable part of the Formula team.
Outside of Work
When she’s not delivering exceptional service to Formula’s clients, Aleks can often be found exploring the world. She loves immersing herself in new cultures and experiencing life from different perspectives — passions that align perfectly with her naturally curious and empathetic personality. Whether she’s travelling, learning a new language, or hitting the dancefloor at a salsa class in London, Aleks brings the same energy, joy, and curiosity to her personal life as she does to her work.
Quick Fire Q&A
- Favourite pastime: Dancing salsa and exploring new cultures.
- Hidden talent: Speaking five languages with ease!
- Core professional value: Always learning, always caring, always delivering.
