Jessica Smith is the Managing Director at Formula, where she brings nearly two decades of agency experience and client service leadership to the team. With a background in English and Communications, Jessica’s career started in client-facing roles across the advertising, below-the-line, and digital sectors. Over time, her career evolved from direct client service into agency management, helping founders build thriving businesses while keeping client success firmly at the centre of operations.
Jessica’s long-standing professional relationship with CEO Adam Hamadache began back in 2007. Almost twenty years later, they have reunited at Formula, combining their complementary skills and shared vision for agency excellence. Their partnership brings together strategic thinking, operational expertise, and a passion for delivering outstanding work for hospitality brands.
Jessica’s dedication to creating positive, efficient working environments is at the core of everything she does. Her work at Formula is driven by a simple but powerful goal: to help clients achieve their business objectives while ensuring the team behind the work feels supported, motivated, and proud.
My Role at Formula
As Managing Director, Jessica plays a crucial role in leading the Formula team day-to-day. She ensures the agency’s client services run smoothly and that every project is delivered with care, efficiency, and strategic insight. Jessica’s hands-on leadership style blends tactical execution with big-picture thinking — a combination that helps Formula consistently exceed client expectations.
Known for her ability to get things done thoroughly, quickly, and always with a positive attitude, Jessica is a cornerstone of Formula’s success. She is passionate about cultivating strong client relationships and fostering a work culture where both team members and clients feel genuinely cared for.
Career Highlights
Jessica’s career highlights include successfully managing client service departments across multiple agencies, helping agency founders scale their businesses, and building client relationships that last. Her return to working alongside Adam Hamadache at Formula represents a full-circle moment in her career — one that symbolises the strength of their professional partnership and their shared commitment to delivering excellence in the hospitality marketing sector.
Outside of Work
Outside the office, Jessica is all about health, fitness, and family life. Whether it’s an energising morning workout, a relaxing evening swim, or muddy dog walks with her young family, she believes in staying active and balanced. Jessica’s dedication to wellbeing extends to her professional life too — she believes that happy, healthy people create the best work, and she strives to bring that spirit into the culture at Formula.
Quick Fire Q&A
- Favourite way to unwind: Morning workouts and countryside dog walks.
- Passion outside of work: Creating positive experiences for people — whether at home or in the office.
- Core work value: Efficiency with heart — getting things done well, and making people feel good in the process.
