Nina Gilbert is the Operations Director at Formula, ensuring the agency’s day-to-day activities run smoothly and efficiently. With a degree from Leeds University and a career that spans marketing, client services, and project management, Nina brings a wealth of expertise and a calm, solutions-focused mindset to her leadership role. She has built her career within agencies, leading client services and projects with a rare combination of precision, organisation, and people-centric leadership.
Prior to joining Formula, Nina held roles as Client Services Director, Head of Projects, and Business Development Manager, experiences that helped refine her operational skills and proactive approach. Her ability to anticipate challenges, streamline processes, and keep both projects and people moving forward is a hallmark of her leadership style.
At Formula, Nina is the engine that keeps everything running like clockwork. She is passionate about ensuring that both the team and clients feel supported, organised, and confident — allowing the creative and strategic sides of the business to thrive without operational obstacles.
My Role at Formula
As Operations Director, Nina oversees all agency operations, from project delivery and timelines to team coordination and client satisfaction. Her role is critical to ensuring Formula maintains its high standards of work while continuing to scale and innovate.
Nina is known for her proactive mindset, her remarkable ability to spot potential hurdles before they arise, and her calm, logical approach to solving challenges. Whether it’s managing workflows, improving processes, or supporting the team, Nina brings an exceptional level of care and expertise to every facet of agency life.
Her influence is felt across the entire agency — enabling Formula’s creative, client services, and strategy teams to perform at their best without being bogged down by operational friction.
Career Highlights
Throughout her career, Nina has played a key role in developing high-performing client services and project teams. Her leadership has contributed to the success of multiple agencies, helping them grow while maintaining a strong internal culture of efficiency and care. At Formula, her wealth of operational experience has been instrumental in building a highly organised, client-focused agency that delivers results time after time.
Outside of Work
Beyond her professional life, Nina is a people magnet who loves spending time with family and friends. Whether she’s hosting a lively gathering with one of her latest culinary creations or taking a stroll through her local market town with her adorable dog, Beau, Nina finds joy in creating meaningful moments. Her ability to balance structured, organised work life with a warm, social personal life is a key part of what makes her such an effective and empathetic leader.
Quick Fire Q&A
- Favourite way to relax: Hosting family and friends over delicious homecooked meals.
- Constant companion: Her dog Beau — sometimes a loyal friend, sometimes a wild lion!
- What drives her at work: Creating the smooth, supportive environment that allows her team to do their best work.
