The Challenge
Crazy Bear Group is known for its luxurious and eclectic hospitality experiences, but with an ever-evolving digital landscape, ensuring strong online visibility was crucial. Despite having a substantial online presence, the group needed a structured and effective SEO strategy to maintain and improve search rankings and increase organic traffic.
Formula was brought in to streamline their digital presence, optimise search performance, and enhance visibility to attract more direct visitors.
The Solution
A comprehensive SEO tidy-up was conducted, focusing on technical, on-page, and content optimisations to boost rankings and drive organic traffic. The approach included:
- Cleaning up technical SEO issues to improve site health
- Enhancing keyword strategies to align with user intent
- Optimising content to engage and convert visitors
- Refining metadata and internal linking for better indexing
While page-one visibility remained stable—an expected outcome due to SEO requiring long-term consistency—the early results already showcased significant improvements in website performance and organic reach.
The Results
Uplift in organic visibility in just 4 weeks.
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