The Challenge
Native’s portfolio of apart-hotels and serviced apartments has been expanding rapidly. However, to keep up with this growth, the brand needed significantly greater visibility in the digital marketplace.
While apart-hotels were gaining traction, they remained a relatively unfamiliar concept for many travelers in cities like Manchester and London. However, search trends indicated a rising interest, particularly during the COVID years.
Native wanted to reduce its reliance on paid search ads and online travel agencies (OTAs), shifting towards a stronger organic presence and driving direct bookings.
The Solution
Formula implemented a targeted SEO strategy focusing on UK-based keywords featuring variations of “apart-hotels” to capitalize on the rising search trend. Once the foundation was established, the approach pivoted to high-intent, high-volume keywords to capture more engaged customers.
A mix of local, technical, and on-page SEO was applied, with content tailored to highlight both the advantages of Native’s accommodation and curated local guides featuring nearby cafés, bars, and attractions—dubbed ‘neighbourhood heroes’—to help guests ‘live like a Native.’
The Results
Increase in website revenue
0%
Increase in search engine visibility
0%
More website visitors each month
0
What Native Had to Say
“You took the time to understand what we wanted to achieve, came up with great ideas, and were incredibly flexible. As a brand, if you know what you want, Formula will make it happen.”
– Ranie Saidi, Marketing Director
Looking to Increase Your Direct Bookings?
If you want to break free from paid ads and OTAs while building a powerful organic presence, Formula has the expertise to make it happen. Get in touch today and start driving more direct bookings!
